Privacy Policy

Last updated: 7-Dec-2023

We aim to create a straightforward policy, avoiding complex legal jargon, to ensure clarity regarding the information we gather, its use, and the options available to you. While we encourage you to read the complete policy, here’s a summary highlighting the key points:

  1. Your personal data is not and will never be sold to any third party.
  2. The information we have about you is solely what you provide while visiting our website; we don’t gather data from external sources. You have complete control over what you choose to share, even opting to use our website anonymously.
  3. When you use our website, we receive some basic personal details such as device type and IP address.
  4. You have the freedom to subscribe or unsubscribe from newsletters. Additionally, you can request a copy of your submitted information.
  5. Your responses to our surveys, tests, and tools help us deliver relevant content and deepen our understanding of personal preferences. You have full autonomy in deciding which surveys to participate in or tools to explore.
  6. If you have any queries or feedback regarding this policy, please feel free to contact us without hesitation.

Whether you need to provide information and why?

Your submission of contact details and other necessary information is essential for effective communication and the delivery of services offered on our website. We will indicate when information collection is necessary (as outlined in our Privacy Policy), informing you if providing specific details is mandatory.

Failure to provide requested information may result in our inability to offer services that rely on this data, such as specific features or assessments.

How do we collect information?

First, we collect, store, and use information you share on our website. This includes your email address, comments, messages sent to other members, and any other information you choose to enter on the website.

If you post the personal information of another person on our website, you must make sure you have that person’s consent to both the disclosure and the processing of their data per this privacy policy. That’s your responsibility.

Second, if you purchase something for yourself or anyone else on our website, we’ll collect payment and tax information (e.g., country of residence), contact and delivery information (e.g., email address), and details of what you bought.

Finally, we record certain technical information whenever you use our website. This includes information about your device and about your visits to and use of our website, such as your IP address, browser type and version, page views, etc.

We also use cookies (small encrypted data files stored and sent by your browser whenever you visit our website) to store and retrieve your login status, personality test results, and various website settings. Some of the cookies are account-specific while others are not. For more information about cookies, please see the following section on ‘Cookies’.


When visitors submit a form or contact us via web forms, or leave comments on the site we collect the data shown in the respective forms, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Visitor comments may be checked through an automated spam detection service.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


Most of the functionality on our website (such as viewing your test results or logging in) requires cookies. By using our website, you consent to our use of cookies as described in this policy.

We use “persistent” cookies on our website. Persistent cookies will remain stored on your device until deleted, or until they reach a specified expiry date.

We use cookies to enable our website to recognize you (as distinct from other users) when you visit and keep track of your preferences about your use of our website.

We use Google Analytics to analyze the use of our website. The third-party services may use cookies and other technologies to collect technical data on your behavior and your device (such as your device’s IP address or screen size). For further details, please see Google’s privacy policy. You can also opt out of Google Analytics tracking at any time.

Most browsers allow you to reject all cookies, while some browsers allow you to reject just third-party cookies. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including ours.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

What rights you have over your data?

If you have an account on this site, or have left comments, you can request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes. You can write to us through the contact form, Subject: Request.

How do we use the information we collect?

We utilize the information gathered to deliver our services and tailor content specifically relevant to you. This requires us to:

  • Provide your test results upon your request, either through the results screen or mailed to you.
  • Handle payments, sending order-related emails upon your purchase.
  • Send account-related messages, such as password recovery emails.
  • Verify your identity and safeguard your account’s security, ensuring ownership of the linked email address.
  • Offer content and services pertinent to your profile, catering to your academic and personality type.
  • Address your inquiries, complaints, or complaints lodged about your website usage.

Our legitimate interest necessitates using your information for these purposes, ensuring our services and content align closely with your needs and mutual benefits.

Additionally, maintaining our relationship, enhancing our website and services, and ensuring safety for you and other users involves:

  • Analyzing your website usage for insights to enhance service and experience. For instance, monitoring page duration before and after modifications to assess necessary adjustments. This is done through third-party services like Google Analytics, mentioned in the section earlier.
  • Improving the website functionality based on user feedback, like developing content on handling specific workplace challenges.
  • Conducting internal analysis and research on academic and personality traits using anonymized or pseudonymized data obtained from surveys.
  • Safeguarding the website against security threats and fraudulent activities, including monitoring authentication attempts and account-related activities.
  • Upholding safety standards, potentially involving cooperation with law enforcement if any content poses immediate physical danger.
  • Ensuring adherence to website terms and conditions, such as investigating private messages in harassment complaints.

While our legitimate interests govern much of our activities, certain circumstances require alternative legal grounds for processing your personal data:

  • Instances where explicit consent is necessary for processing.
  • Cases where contractual obligations dictate data processing as part of our services to you, outlined in our Terms and Conditions.
  • Rare occurrences where other legal grounds, such as protecting vital interests or legal requirements, apply.

Moreover, with your consent, we use your information:

  • To send email newsletters, provided you’ve agreed and confirmed your subscription.
  • For processing “special category” personal data with explicit consent for assessments and subsequent research, anonymizing or pseudonymizing data.

It’s important to note that your personal information won’t be shared with third parties for direct marketing purposes by those parties.

Do we transfer your information elsewhere?

As a global digital service, we collaborate with multiple service providers to run our website and offer online services.

Below is a list of third-party providers with whom we might share your information if necessary:

MailChimp: Used for newsletter delivery and to gather statistics on email engagement.
UPI, Razorpay, Stripe and PayPal: Employed for payment processing and fraud prevention checks.
Google: Employed for visitor behavior analysis. Google’s privacy policy can be accessed here.
Open AI: To run prompts in order to get information about your specific case.

We implement reasonable security measures and access controls to secure our accounts on third-party websites and the data stored within them.

Please be aware that any information you publish on our website (e.g., profile name or discussion posts) may be accessible globally, and we cannot prevent its use or misuse by others.

How and when do we share your information?

If you contribute content in our Discussions, comment sections, translation area, or any accessible part of our website, please assume that your information can be viewed by anyone, unless it’s explicitly restricted to yourself or a specific user (such as private messages or notes within the Premium Profile). Depending on the section, other members may also have access to details like your name, gender, test results, and participation history (e.g., your past posts).

Our staff, agents, suppliers, and subcontractors may require access to your information when necessary. This includes any member of our group of companies, like subsidiaries and our ultimate holding company along with all its subsidiaries.

Additionally, there are specific situations where we might reveal your personal information:

  • When mandated by law or in connection with ongoing, potential, or reasonably expected legal proceedings as determined by us.
  • When essential to establish, exercise, or safeguard our legal rights (e.g., sharing information with others for fraud prevention purposes).
  • In the event of a merger, reorganization, or similar processes necessitating the transfer of your information, we may share it with involved parties (e.g., a potential purchaser).
  • If there’s a strong belief that you or someone else faces immediate physical danger (e.g., a credible threat of self-harm shared in our Discussions), we will attempt to contact local authorities and provide information that could assist in preventing harm.

We do not display ads on our website, nor do we share your data with online advertisers. Generally, apart from the circumstances mentioned above, we do not disclose your personal information to third parties.

How long do we keep your information?

We retain your information only for the duration necessary to deliver services to you and fulfill the purposes outlined in this policy, or as specified in our Terms and Conditions. This also extends to any third parties with whom we share your information.

Outlined below are various categories of data and their respective retention periods:

  • Payment and order data, inclusive of relevant access logs – retained for 10 years.
  • Activity logs, excluding the aforementioned data – retained for 1 year.
  • Temporary activity records, like email invitations or password reset requests – retained for 1 year.
  • Account details – retained indefinitely.
  • Accounts without significant activity inactive for over two years will be regularly deleted.
  • Content submitted to our website, such as comments or forum posts – retained indefinitely.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users who register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We will either depersonalize your information or entirely remove it from our systems once it is no longer necessary to adhere to our legal or regulatory obligations, or for other purposes as explained in this policy.

What can you ask us to do with your information?

Under the General Data Protection Regulation (GDPR), you possess several significant entitlements at no cost. To summarize, these encompass:

  • Ensuring fair handling of information and clear disclosure regarding how we utilize your personal data, which this Privacy Policy is specifically crafted to address.
  • Accessing your personal data and certain additional supplementary information.
  • Requesting corrections to any inaccuracies in the information we possess about you.
  • Demanding the deletion of personal data concerning you under specific circumstances.
  • Receiving the personal data you’ve provided to us in a structured, commonly used, and machine-readable format, with the right to transmit this data to a third party in particular situations.
  • Objecting at any time to the processing of your personal data for direct marketing purposes.
  • Objecting to decisions made by automated means that significantly impact you or have legal effects on you.
  • Objecting in certain situations to our ongoing processing of your personal data.
  • Otherwise limiting our processing of your personal data in particular circumstances.
  • Revoking your consent to our processing when we rely on consent as the lawful basis for such processing.
  • Exercising the right to file a complaint with a regulatory authority.

If you wish to exercise any of these rights, please contact us via email. Please note that you will need to send the request from the email address linked to your account for us to process it. Otherwise, we won’t be able to verify that you are the account owner.

As mentioned earlier, if you wish to unsubscribe from our newsletter, you can do so by clicking on the unsubscribe link at the email’s bottom. Typically, this process is immediate, although in rare instances, it might take a few days to complete.

How do we secure your information?

We implement practical technical and organizational measures to safeguard against the loss, misuse, or unauthorized alteration of your personal data. This involves storing information on secure servers protected by passwords and firewalls, encrypting traffic to and from our website, and anonymizing or pseudonymizing personal details whenever feasible.

However, it’s important to note that while we strive to ensure security, we cannot promise absolute protection for data transmitted via the Internet. There remains a possibility of unforeseen vulnerabilities in our encryption protocols or the potential for your internet service provider to record the data you transmit. Therefore, exercise caution when sharing sensitive information.

How can you get in touch with us?

You can contcat us through the contact form on our contact page.

Assorted Miscellaneous Items

You are accountable for safeguarding your password and login information. Refrain from disclosing these details to anyone, as sharing them grants full access to all your data on our site.

Certain articles and sections of our website include links to other sites. We do not assume responsibility for the privacy policies or practices of those external websites.

Our privacy policy might be revised periodically, and any updates will be posted on our website. It is advisable to occasionally review this page to ensure you are comfortable with any modifications.